For many households in the Blue Ridge, financial insecurity is a daily reality. The 2024 VA ALICE Report reveals that over 43% of households in our region are working hard but still struggling to cover the basics. That means nearly half of our neighbors, coworkers, and friends are facing tough financial decisions every day—often forced to choose between paying rent, buying groceries, or covering medical expenses.

The data is sobering:

• 69% of households below the ALICE Threshold in Virginia are rent burdened, meaning they spend more than 30% of their income on rent (United for ALICE, 2024).
• 63% of these households have no emergency savings, leaving them vulnerable to unexpected expenses (United for ALICE, 2024).

Financial security is more than just making ends meet—it’s about building a future with stability and peace of mind. At United Way of Virginia’s Blue Ridge, we are committed to helping individuals and families take control of their financial futures through strategic partnerships and impactful programs.

Building a More Secure Future

At United Way, we believe that financial security is a foundation for long-term success. By investing in financial education and community-driven initiatives, we are not only helping individuals and families thrive but also strengthening the economic well-being of the entire Roanoke Valley. If you or someone you know is ready to take the next step toward financial stability, these programs are here to help.

Empowering Our Community Through Financial Wellness

United Way is proud to support initiatives like Roanoke Valley Saves Week and Bank On Roanoke Valley, which provide individuals with tools and resources to strengthen their financial confidence. “That’s why we’re proud to partner on initiatives like Roanoke Valley Saves Week and Bank On Roanoke Valley—programs that help families build confidence with their money and take real steps toward stability and peace of mind,” said Abby Hamilton, President & CEO of United Way of Virginia’s Blue Ridge.

By participating in these programs, community members can develop a savings strategy, track their spending, and set achievable financial goals. Programs like these are critical in bridging the gap between financial struggle and financial stability, ensuring that more people in our region have the knowledge and support they need to succeed.

Upcoming Financial Wellness Opportunities

Roanoke Valley Saves Week 2025 (April 7-11) As part of America Saves Week, Bank On Roanoke Valley is encouraging residents to focus on financial confidence. Free financial wellness workshops will be available to all Roanoke Valley residents, with raffle prizes for participants at the end of each session.

Bank On Financial Wellness Series – Next Session Begins April 24 The next round of the Bank On Financial Wellness series kicks off this April, offering guidance on budgeting, saving, and debt management. Participants who complete the program will earn rewards tailored to their financial goals.

• Application Deadline: April 18, 2025, at 5:00 PM
• Location: EnVision Center, 2607 Salem Turnpike NW
• Schedule: Last Thursday of the month from April through September, 6:00 PM – 7:30 PM

Workshop Topics:

• April 24: The Future Looks Bright: Goal Setting & Banking Refresher
• May 29: Make It Work: Budgeting & Income Strategies
• June 26: The Dreaded “D” Word: Managing Debt
• July 31: Just Charge It: Understanding Credit
• August 28: Bank It, Plan It: Savings & Future Planning
• September 25: Graduation & Expert Panel Q&A

Courses are taught by financial professionals through the Bank On Roanoke Valley Education Network. Space is limited to 15 participants, and registration is first-come, first-served.

Learn more and get involved today!