United Way of Virginia’s Blue Ridge improves the lives of more than 10,000 individuals with a focus on children, youth, and families struggling to make ends meet. We solve our community’s most urgent problems by finding new solutions to age-old problems.
We unite social service agencies, local businesses and municipalities to support the underserved in our region, solving problems together that no one organization could solve alone. Your charitable gift when combined with grants and investments, multiply tenfold in community impact. Together, we fund action that improves the lives of our neighbors for generations to come.
Here are the different ways you can support this work!
Support United Way of Virginia’s Blue Ridge
Donate Online
Give now or pledge to be billed
Write a Check
Make check payable to “United Way of Virginia’s Blue Ridge” and mail to 325 Campbell Ave. SW. Roanoke, VA 24016
Payroll Deduction
Please check if your company runs a workplace campaign.
Text
Text “UWVBR” to 85511
Stocks & Investments
For more information, please call 540-777-4213
Sponsorships
For information on becoming a sponsor or how to sponsor an event, contact:
Kianna Price Marshall | Kianna@uwrv.org | 540-777-4205
Tax Deductions
New charitable deductions, donations from stimulus dollars, corporate benefits, other credits
Other Ways to Give
Kroger Community Rewards
You can register your Kroger Plus Card to support United Way of Virginia’s Blue Ridge. The program allocates funds to participating organizations based on the purchases made using a person’s Kroger Plus Card. You can enroll your card and help support United Way of Virginia’s Blue Ridge by clicking here!
PayPal
From your computer:
- Visit www.paypal.com and then click “Sign In”
- Once signed in, scroll to the bottom and under the “Make an Impact” click “Select Your Favorite Charity”
- Search for United Way of Virginia’s Blue Ridge
- Select “Set as Favorite Charity”
- Click the “Donate Now” Button
From your app:
- Open the PayPal app
- Click on the “More” tab and then select “Support a charity”
- In the search bar, search United Way of Virginia’s Blue Ridge
- Select United Way of Virginia’s Blue Ridge and click Donate
Leave A Legacy Gift
One of the most powerful ways to support the United Way of Virginia’s Blue Ridge is by including a legacy gift in your will or Revocable Living Trust. It is a gift that costs you nothing today but ensures that we can continue to help children and youth succeed, assist individuals meet more than just the basics, and support families striving towards self-sufficiency for generations to come.
If you have already included a legacy gift to United Way of Virginia’s Blue Ridge in your will, please fill out this form to let us know about your intentions.
To learn more about planned giving, email plannedgiving@uwvbr.org!
Plan Your Future with Freewill
To begin your legacy today, United Way of Virginia’s Blue Ridge invites you to use FreeWill, a free online tool that guides you through the process of creating a will in just 20 minutes.
Start your legacy using FreeWill today!
Beneficiary Designations
For additional assets not covered in your will, including (but not limited to): 401ks, IRAs, Life Insurance Policies, and Bank Accounts, you must designate a beneficiary. If you would like to name United Way of Virginia’s Blue Ridge as your beneficiary, you can use this online tool to help organize your accounts and name beneficiaries.

